Audience Analytics

Get more insight

CONTENT THAT SPEAKS TO YOUR AUDIENCE.

Audience Analytics is a great way to get insight to advertisers so they know who they are targeting.

The firmCHANNEL Audience Analytics feature can help identify who is viewing or interacting with your displays. It’s a great way to get insight to advertisers so they know who they are targeting. Use the audience gender and age demographics to trigger specific content that directly relates to the viewer.

Privacy

The data Audience Analytics collects is completely anonymous. It cannot be used to identify a specific individual or collect personally identifiable information.

Use audience gender and age demographics to trigger specific content that directly relates to the viewer.

Audience Analytics Benefits

Know your audience
Associate viewer demographics with content
Display targeted content based on gender and age
Build business analytics for potential advertisers

AUDIENCE ANALYTICS FEATURES

Audience Counting

Instantly detects all faces in the scene with a 95%+ precision

Gender Classification

Gender classification with a 90% precision

Age Classification

4 age classes (child, young adult, adult, senior) or absolute age (+/- 5 years)

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When you request a demo, our digital signage experts will reach out to you to learn about your communications needs to get a deeper understanding of you, your challenges and goals. We will schedule a meeting with you and your team where we will demonstrate and discuss how our hardware, software, technology, and services can address your objectives. Request your demo today:

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