7. Empowerment: Touch Free Interactive Self-Serve
Customers are comfortable interacting with their smartphones. By merely adding a scannable QR code to the content running on a digital display, users can scan the code and be directed to microsites that provide them with the information they were looking for on their mobile devices. Users can also automatically download content such as menus at restaurants, product catalogues, coupons, and other take-home materials. Furthermore, firmCHANNEL’s Video Presence platform allows for live two-way video assistance, without the risk of employees being physically present.