Your new product line is launching. You've learned about your customer and analyzed the market; the team has created your positioning statement; sat through numerous meetings with management and stakeholders; late nights and early mornings building your go-to-market strategy, your team is inspired and creative with designing marketing and promotional content. You're ready, and your team is prepared. The launch is scheduled across your network. The campaign launches, it goes live, and "ERROR, DRIVER UPDATE NEEDED." How embarrassing, all that work to have the message interrupted. What does your audience think? And now, it's damage control. Call the technician to get this fixed ASAP!