What are the best practices for digital signage placement and layout?

Effective digital signage goes beyond content; it's about where and how you present it. Strategic placement and thoughtful layout design are crucial to capturing attention and delivering your message. This blog post explores best practices for digital signage placement and layout, ensuring your signage not only reaches your audience but also engages them.

Strategic Placement for Maximum Visibility

1. High Traffic Areas: Position digital signage where foot traffic is highest to ensure maximum exposure. Entrances, lobbies, and waiting areas are prime locations.
2. Eye Level: Place screens at eye level for easy viewing. Consider the typical line of sight in each location to avoid placement too high or low.
3. Avoid Glare: Be mindful of natural and artificial light sources that can cause glare, making screens difficult to read. If you can’t avoid the glare, then be sure to use commercial displays with anti-glare properties.

Layout Design for Engagement

1. Clear, Concise Messaging: Keep content straightforward and easily digestible. Aim for messages that viewers can understand in seconds.
2. Use of Space: Properly utilize white space to avoid clutter. A balanced layout with adequate space around elements enhances readability.
3. Contrast and Color: High contrast between text and background improves legibility. Use brand colors strategically to draw attention and maintain brand consistency.
4. Readable Fonts: Choose fonts that are easy to read from a distance. Avoid overly stylized fonts that may reduce clarity.