Market Potential

ADVERTISING: $3.7 BILLION By 2011 Annualy
Frost & Sullivan estimates the size of the North American Digital Signage Advertising Markets comprising advertising revenues from digitFrost and Sullivan identifies firmCHANNEL™ as a digital signage systems provider that is poised to exploit the emerging opportunities in the digital signage market. The firmCHANNEL™ system provides a huge value to end-users by providing turn-key, “out-ofthe-box”, user-friendly digital signage systems to business-to-consumer companies at a remarkably reasonable priceal signage networks at $102.5 million in 2004 and forecasts the market to reach $3.7 billion in 2011 at a CAGR of 67.12 percent.

HARDWARE: $856.9 MILLION By 2011 Annualy
Frost & Sullivan estimates the size of the North American Digital Signage Systems Markets comprising of revenues from sale of digital signage systems including displays, software, software maintenance, media players, design, installation and networking services at $148.9 million in 2004 and forecasts the market to reach $856.9 million in 2011 at a CAGR of 28.40 percent.

DISPLAYS: $489.7 MILLION By 2011 Annualy
Frost & Sullivan estimates the size of the North American Digital Signage Display Markets comprising of revenues from sale of displays for digital dignage systems is sized at $97.2 million and expects the market to grow at a CAGR of 25.11 percent to reach $489.7 million in 2011.

SOFTWARE: $49.2 MILLION By 2011 Annualy
Frost & Sullivan estimates the size of the North American Digital Signage Software Markets compromising of revenues from sales of digital signage software and maintenance at $9.5 million and expects the market to reach $49.2 million in 2011, growing at a CAGR of 26.5%.

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Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community, by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit http://www.frost.com.

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